Postal management firm OnePost is aiming to sign up its customers to Royal Mail’s Mailmark tracking system by implementing a new platform provided by The Software Bureau.
The move comes as the postal operator bolsters its drive to get more brand owners to join the scheme – which tracks individual pieces of mail as they pass through the postal system – with the lure of even greater discounts and more detailed reporting.
Last week Royal Mail revealed that from January 2016, a year earlier than planned, brands could qualify for a 5% discount on the next lowest priced postage option when they join the programme.
Royal Mail has also also made £500,000 fund available to help mail producers offset the potential production costs of implementing Mailmark. This will be allocated at a rate of £1,000 per million Mailmark items posted and up to a total of £50,000 per mail producer.
In order to be Mailmark ready, OnePost has upgraded its sortation software to produce files that are now compatible with GeMMA (Generic eManifest Management Application), The Software Bureau’s solution.
OnePost operations development manager Steve Roberts said: “As well as our own in house Mailmark development, we have integrated with the GeMMA software system, which provides choice to our customers and utilises an industry recognised solution to meet their mailing needs. Having this flexibility is important to our business and helps to build on the successful relationships we’ve developed in the industry.”
Software Bureau client services director Mark Dobson added: “We have developed GeMMA closely in association with Royal Mail and consequently it is a complete Mailmark eManifest management application capable of handling Mailmark postings from Royal Mail, downstream access providers and now OnePost.”
Royal Mail beefs up Mailmark…again
Mailmen ads fuel direct mail revival
Mail stays in brain longer than all
Mail is loved despite ‘junk’ image
MarketReach turns to mail bonding
Study hails ‘staying power’ of mail
Royal Mail ratchets up Mailmark bllitz
To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact firstname.lastname@example.org). If you are an existing user, please log in. If you have forgotten your log-in details please email email@example.com to get them reset!