Orange and T-Mobile up for pitch

The direct marketing accounts of Orange and T-Mobile have been put up for review as owner Everything Everywhere looks to slash the number of agencies which work across both parts of the business.
The move follows a number of job cuts at the company and affects up to seven agencies, including Publicis Chemistry, Proximity and Iris which work on Orange and Tullo Marshall Warren and Gyro which handle T-Mobile.
An Everything Everywhere spokeswoman said: “We have seven agencies on our roster for below the line creative work, and we think it makes sense both commercially and creatively to focus our efforts on a smaller number of agencies.”
Last year, the company hired Communisis to handle the running of its customer communications business, having worked with it on the T-Mobile account. It is understood this relationship will not be affected by the review.
Everything Everywhere is a 50-50 joint venture between Deutsche Telekom and France Télécom and was formed in 2010 through the merger of their respective T-Mobile (UK) and Orange UK businesses. It is the largest mobile network operator in the UK, with around 28 million customers.
Since the merger, the company has initiated a cost-cutting programme, slashing 1,200 jobs almost immediately in late 2010 from back office, headquarters and management. And in November it revealed plans to cut a further 550 back office staff, with its sites in Bristol, Darlington, Hatfield and Paddington affected.

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