The Advertising Standards Authority has appointed of two new members to its council – Procter & Gamble corporate marketing director Roisin Donnelly and Sainsbury Family Charitable Trust director Alan Bookbinder – which deals with advertising complaints.
Donnelly was president of the Marketing Society from 2009 to 2011 and is currently president of WACL (Women in Advertising and Communications London). She will sit as an industry member with an advertiser background on both the non-broadcast and broadcast councils.
At Sainsbury, Bookbinder holds a management and advisory role in the UK’s largest charitable family foundation. He has previously held senior management positions at the BBC including head of BBC religion and ethics and chief advisor for BBC editorial policy. Bookbinder will sit on both councils as a lay member.
Both will take up their positions with immediate effect and replace Elizabeth Fagan and Gareth Jones, who have both served their maximum appointed term of six years.
ASA chairman Lord Smith said: “Roisin and Alan bring extensive experience in the fields of marketing and ethics respectively. Their insights and knowledge will aid council immensely in judging the diverse and challenging advertising issues we grapple with on a daily basis on behalf of society.”
