Phil Andrews joins lead gen agency

Partners Andrews Aldridge co-founder and former Engine Group chief operating officer Phil Andrews has added another string to his bow, becoming chairman of real-time lead generation specialist Datasentiment.
Founded in 2009, the company specialises in mobile customer loyalty schemes, customer and shopping basket analysis and provides lead generation data from social media analysis.
Datasentiment captures and analyses what consumers are talking about and links this to brands and products to provide realtime leads on site, via social or email.
Andrews has relinquished his role as chairman of search specialist The ATO Co, which specialises in advertising text optimisation, however, he still works for content creation company Hangar Seven, branded content firm Film Tree Entertainment and his own consultancy, PSA Partners.
Having started his career at EHS in 1986, where he eventually became client services director, Andrews became chief executive of Tomahawk Communications, where he stayed for five years.
He then joined forces with Steve Aldridge, as well as new business head Nina Jasinski to launch Partners. The agency was eventually sold to Engine in 2008, netting the duo in excess of £5m each. Jasinski missed out, however, having quit the business just months before.
In June 2007, CMW managing director Martin Nieri was hired as the new chief executive of Partners; a role Andrews had been doing as well as being chief operating officer at Engine.
At the time, he said: “After 26 years working in and running agencies, I have decided to step back from hands on roles in agency life and take a break.” However, within months he had taken up the first in a string of non-exec roles.

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