Pizza Hut Restaurants is gunning for pizza-loving millennials with an online overhaul to offer a more personalised experience with the ultimate aim of boosting traffic to the company’s revamped restaurants.
Designed and built by retained agency Amaze, the new-look website will support a TV and display ad campaign for the chain’s reimaged restaurants.
Aimed at the under-35s market, the new site is a response to increasing competition in the so-called “casual dining” market with the objective of boosting brand image and driving commercial revenue.
Although Pizza Hut has had an online ordering service since 2007, the new site is more tailored to driving customers to restaurants. The site’s functionality allows for more personalised experience, encouraging consumers to share with friends on social media and to select their local outlet.
Pizza Hut Restaurants head of marketing Victoria Clarke said: “Our new site will help us to differentiate ourselves from our competitors.
“It has a striking new design and offers personalised experiences with instant rewards, which we know this audience particularly values. It will play a key role in supporting our business needs as we progress with the brand’s refresh and supporting the integrated Taste Freedom campaign as a whole.”
Amaze business director Caroline Pankhurst added: “The result is an enhanced customer experience and more insight into consumer behaviours which, critically, will help Pizza Hut Restaurants inform future marketing decisions and support in its commercial growth plans too.”
Amaze has worked with the brand for the last three years, initially launching its last website back in 2013.
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