Youth charity The Prince’s Trust is launching its biggest direct mail campaign to date – targeting 200,000 donors – to promote its work in helping disadvantaged young people build their confidence and find employment.
Using the theme of “save a young person’s life from falling apart”, the direct mail campaign will initially roll out across three principal regions: the North West, the Midlands and Scotland.
The creative content in the packs will be specifically tailored using successful cases from each of these regions, even down to a city level, underlining how donations can turn young people’s lives around.
The campaign – including creative and data planning – has been handled by Communisis, on a pro-bono basis.
In Glasgow, the direct mail will be supported by out-of-home activity incorporating the campaign’s key messages, including ads on Glasgow’s CityScreen, donated by Forrest Media. A national roll-out is planned once the initial test phase of the campaign is completed.
Prince’s Trust senior head of supporter development Brette Alsop said: “More than a million young people in the UK want to work but are struggling to find a job. Working with 55,000 disadvantaged young people every year, The Trust is helping young people back to work, building up their motivation, confidence and key workplace skills.
“An increase in public donations would enable the charity to extend its reach at a critical time – helping us to prevent a generation from becoming lost and unemployable in the face of rising levels of long-term youth unemployment. The Trust would like to say a huge and heartfelt thank you to Communisis for generously taking on the campaign at no cost to the charity.”
