The NSPCC has kicked off a review of its direct marketing fundraising account – worth a reported £5m – held for the past 12 years by Rapp.
It is understood that an RFI has already been sent to a number of agencies about the account which consists of direct mail and DRTV activity. Now-defunct agency Whitewater also handled some NSPCC activity.
An appointment is expected later this year.
It is estimated that the charity has spent nearly £250m on its long-running “Full Stop” campaign, which began in 1999.
During this time the NSPCC claims to have helped to protect thousands of children from abuse – since the creation of the Child Exploitation and Online Protection Centre (CEOP) which the NSPCC campaigned for, more than 166 networks of sex offenders have been dismantled.
It has also created an online counselling service, which has helped more than 1,000 young people to speak out for the first time about abuse they have suffered.
The review coincides with an overhaul of the NSPCC’s media account. Rapp is also the incumbent on NSPCC’s direct response media planning and buying, while ZenithOptimedia handles the buying for its advertising campaigns.
