Sub2 Technologies, the company set up by former Transactis chiefs Tony Lawes and Chris Morris, is launching a re-engagement software product called 2Prompt, enabling marketers to instantly re-engage with customers who have left their website without purchasing.
2Prompt is based on plug and play technology, allowing firms to target customers at abandoned basket and checkout level, and uniquely at a last category or product viewed level, giving more opportunities to re-engage with lost customers.
The software, which works in realtime, also works across multiple channels, allowing brands to reach customers through a variety of media from SMS to digital print.
Sub2 Technologies managing director Tony Lawes said: “With 73% of baskets being abandoned, brands are losing huge revenues, yet only 13% of companies have a re-engagement programme. There is a huge opportunity for large and small companies to have an impact on the bottom line by targeting ‘lost’ sales.
“2Prompt is the next stage in abandoned basket technology, giving marketers the ability to reengage with customers at a number of stages and through a number of channels. With 2Prompt marketers can deliver intelligent reengagement programmes driven by real time customer insight.”
The software has been subject to in-market testing for three months with a selection of brands, and the firm claim this produced some impressive results.
Sarah Oliver, online marketing manager from online women’s fashion retailer Wall London, stated:
“2Prompt has given us the opportunity to capture sales that we would otherwise have lost. Our reengagement programme through 2Prompt has already given us a 7.8% uplift in sales and took less than 3 weeks to implement. We are looking forward to developing the programme further in the coming months.”
