Sense, the deafblind charity, is launching a Christmas appeal, designed to build on the success of last year’s Text Toy TV campaign, by embracing radio, London press, train cards, PPC and social media.
The creative hook focuses on texting a toy for children like Elliot, a deafblind child. The campaign goes live at the beginning of this month and builds in the weeks leading up to Christmas.
It has been created by Watson Phillips Norman, Tamar and Mike Colling & Co.
Sense head of direct marketing Amanda Santer commented: “Sense achieved ground breaking results last Christmas and we felt we had a solid platform to test new channels this year.”
WPN fundraising director Gail Cookson said: “The compelling story of Elliot is a natural for a Christmas campaign and translates well across the different channels. Text giving is fast becoming the 21st century shaking can.”
Founded nearly 60 years ago, Sense offers high-quality, flexible services across the UK, using staff and a dedicated network of volunteers working with a wide range of deafblind and multi-sensory impaired people, as well as those who have a single-sensory impairment with additional needs.
Sense adopts ‘text-only’ response