Snapchat to offer ads on selfies

snapchat to offer ads on selfiesSnapchat is aiming to lure in ad budgets by launching a new format, called “Sponsored lenses”, that will allow brands to advertise on people’s selfies.
The move is the firm’s second foray into the market; in June it teamed up with WPP and the Daily Mail to set up a content marketing partnership called Truffle Pig.
The lense feature has been available since September, allowing users to superimpose animations onto their faces ranging from massive heart eyes, wrinkles and rainbows.
Now the firm has signed up a number of brands which will be replacing rainbows and old peoples’ faces with sponsored animations.
According to The Finanicial Times, the first activity will appear in time for Halloween, but details of which brands are on board have been kept under wraps.
It is understood Snapchat will be designing the new sponsored animations inhouse and the FT claims Hollywood studios are likely to be the first to sign up.
“Sponsored lenses allow Snapchatters to express themselves and connect with a brand in a really creative and dynamic way,” a spokeswoman from Snapchat told the FT.
Another source has revealed that Snapchat is charging up to £495,000 for brands to reach its whole userbase over the course of a public and £297,000 for a “normal” day.

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