Start-up businesses in the digital and advertising sector will be offered the chance to get a leg-up from an established marketing agency, under a scheme spearheaded by industry body the MMA.
Marketing 4 Startup Britain, which also includes a free conference, will see one new business get free advice and services for 12 months from the likes Draft FCB, Lowe, Iris and Golley Slater.
The scheme was founded by a group of entrepreneurs last year, with the backing of David Cameron, to accelerate business in the UK.
It will offer advice on areas such as social media and digital strategy to budding entrepreneurs.
Lord Young, the minister for employment relations, is to open the free event next week which aims to drive the entrepreneurial culture in the nation’s creative and technology industries.
The event will include speakers such as Mumsnet co-founder Justine Roberts, Facebook’s European customer marketing chief Felicity McCarthy and Intel UK marketing director Frances Ashcroft.
As well as giving start-ups the chance to win a year’s free agency support, entrepreneurs aged between 18 and 24 will have the chance to apply for financial funding to help launch their business idea.
MAA chairman Ian Millner (pictured) said: “In spite of the political mood of the country changing, it is our view that still not enough is being done to materially and urgently improve the conditions for entrepreneurs in Britain.”
