Tim Bonnet, the man who has survived countless shake-ups and mergers at TBWA group agencies, is leaving after 20 years to take up the Creston Group role vacated in the summer by Chris Warren.
Warren was also chief executive of Tullo Marshall Warren, although it is not thought that Bonnet will fill this post.
Instead, he will be taking on a Creston group role, overseeing the strategic direction, growth and development of the digital, direct, PR and brand agencies within the business.
Bonnet started his career at Aer Lingus in 1989, but in 1992 he was plucked from the airline by Tequila chairman Tom Wass and appointed London managing director. During his time, he has survived numerous mergers, shake-ups and name changes, including that of Tequila/Payne Stracey, TBWA Direct, GGT Direct, TBWA/GGT and Tequila\London.
He also remained at the agency when Tequila was rebranded and folded into TBWA. Bonnet was most recently the managing director of global clients at TBWA’s brand behavioural agency, Being.
TMW co-founder Warren left in July to pursue “new opportunities”. Along with Paul Tullo and Richard Marshall, he launched the agency 25 years ago in 1986 and was the first of the founders to depart.
Creston was established as a marketing services group holding company in January 2001 by Don Elgie, who reversed his business, Synergie Consulting, into the former property firm to take on the likes of Publicis, WPP and Omnicom.
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