Sutherland goes back to school for digital eulogy

rory-sutherland-ogilvy-backgroundHe is perhaps best known as the direct marketing industry’s brainiest creative – and raconteur extraordinaire – but next week Ogilvy & Mather Group UK vice-chairman Rory Sutherland will be going back to the classroom to eulogise the digital industry – and its career prosepcts – to 10,000 students.
Sutherland will kick off the British Interactive Media Association’s Digital Day at one of the participating schools in London with a 20-minute presentation to students. Visualise will use its innovative 360° live video streaming technology to create a ‘virtual event’ bringing Sutherland into over 100 schools.
Visualise’s technology and Google Cardboard VR headsets will allow over 10,000 students from all over the country to watch Sutherland’s opening speech at the Bishop Challoner Catholic Collegiate School as if they were right in the classroom with him.
He will give students an insight into working in the digital industry and the exciting career opportunities within the sector.
Digital Day brings together schools and digital agencies to raise awareness of digital career opportunities. Recent research shows that by 2020 the UK’s economy will require 2.3 million digitally skilled workers. BIMA has brought its Digital Day initiative to life in order to help meet this demand and encourage schools to educate their students on the vast amount of exciting digital career opportunities available to them.
The day will see students working alongside digital industry professionals creating new digital ideas and concepts in response to three different challenges, provided by sponsors Vodafone, Sony Music and Standard Life.
BIMA managing director Bridget Beale said: “Rory is an extremely inspiring ambassador for the digital industry and we’re thrilled that he will be addressing potential future digital stars. For anyone who has seen Rory’s TED talks, they’ll be aware how inspiring he is in 2D. Partnering with Visualise and Ogilvy to bring Rory into classrooms across the UK is an exciting step forward for the Digital Day initiative. We can’t wait to have our minds blown.”

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