Daily Mail hack calls on charities to take it on chin

daily mailThe Daily Mail has defended itself against criticism that it mounted a “concerted attack” on the charity this summer, with one of its senior journalists insisting it was “an important story that needed to be told”.
Speaking at a panel discussion entitled “Are Charities Under Attack From the Media?” at the Media Trust Summit in London today, Mail assistant news editor Katherine Faulkner – who went undercover at the GoGen contact centre – claimed the investigation was sparked by a whistleblower, who had worked at the company. GoGen subsequently folded with the loss of 485 jobs.
Faulkner said the vast majority of the people she had spoken to about the coverage had recognised the investigation had served an important purpose for the sector by exposing malpractise.
However, she did concede that others had told her the investigation had destroyed trust in charities and would affect their ability to raise revenues.
“It’s time for charities to accept a bit of scrutiny,” she said. “It shouldn’t be seen as an attack but rather part of their responsibility to their donors and the public. You’ve got to take it on the chin.”
She urged all charity boss to listen in on agency fundraising calls, and the nthe would themselves hear members of the public who were really really distressed. “I can tell you that those calls are damaging the reputation of your charity every day,” she said.

Related stories
Charities face legal threat over new marketing rules
Opt-in switch to rip £36m hole in RNLI’s finances
Graham slams ‘confusing’ charity preference service
Charity rules ludicrous, say agencies
IoF data advice two years out of date
Charities face marketing activity ban
Charity rethink branded incompetent
Charity chiefs lay blame on agencies
FRSB axed in charity marketing purge
ICO warns of charity witch-hunt
Charities flayed in new data row
Charities rocked by ICO call demands
600 jobs go as charity backlash bites
Charities cleared over Olive’s suicide
Colin Lloyd: fundraising out of control
Save the Children to axe cold calling
Industry staggered by BBC ignorance
Minister demands charity action
Charities using illegal marketing data
Charities hit again as row escalates
Charities in dock over donor blitz

Print Friendly

To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact subscriptions@decisionmarketing.co.uk). If you are an existing user, please log in. If you have forgotten your log-in details please email info@decisionmarketing.co.uk to get them reset!

Existing Users Log In
 Remember Me  
New User Registration
*Required field