Swansea City hires digital shop to tap into fanbase

Swansea_CityWith its Premier League status now all but confirmed, Swansea City Football Club is looking to next season with a new digital partnership with sports agency Rippleffect.
The Trinity Mirror-owned full-service digital agency will now work with the Premier League side to conduct a full review of its existing official web platform before a complete relaunch ahead of the 2017/18 season.
The move is part of the club’s plans to enhance its UK and global presence by introducing a cutting-edge, fan-focused and commercially successful website.
In Rippleffect, Swansea FC says it has identified “one of the most reputable digital agencies in sport, with an impressive track record for delivering world-class fan experiences”.
The agency’s remit will include devising a long-term, multi-channel strategy for how the Swans can maximise the potential of digital in engaging fans and supporting its commercial objectives, primarily around ticketing, hospitality and retail.
The new website will be optimised for all devices – including mobile, desktop and tablets – and offer the club greater flexibility for how they communicate with fans and other stakeholders. It will feature the latest news, interviews, video and statistics as well as a new, interactive match centre where fans can follow the action minute-by-minute.
Leigh Dineen, vice chairman of Swansea City, said: “As one of the most reputable digital agencies in sport, with an impressive track record for delivering world-class fan experiences, we believe this will be an important partnership for helping us achieve our ambitions. Our plans will focus on creating a website that becomes the preferred digital destination for Swansea City fans.”
Rippleffect has worked in sport for over 14 yearsfor Everton, Arsenal, Aston Villa, UK Sport, Chester Racecourse and was last week hired by the Professional Darts Corporation to ovrhaul its digital strategy.

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