Tesco emails millions in trust blitz

clarke_1879270bTesco is going into overdrive to rebuild trust among customers following the horsemeat scandal by sending a personal email from boss Philip Clarke to its entire Clubcard database.
The missive to millions of loyalty card customers follows a wide-spread PR campaign fronted by Clarke, as well as a blog post.
It promotes the retailer’s new website, Tesco Food News, which aims to demystify the food supply chain and includes a number of pledges, such as “We’ll put in place better controls” and “We’ll bring food closer to home.”
Clarke (pictured) writes: “I can assure you that everyone at Tesco is committed to ensuring our entire product range offers the highest quality. This applies as much to our Everyday Value range as to our Finest range. We know that, no matter what you spend, everyone deserves to eat well. Whatever a customer is able to afford, there can be no compromise – what’s on the pack (and only what’s on the pack) is what will be in the product.
“Over time, [the Tesco Food News website] will allow you to see where the food you are eating comes from, how it was produced and who produced it.
“The commitments I am making are genuine, and I expect to be held to account for them. That’s why we are also establishing an independent panel to improve the way the supply chain works in practice.
“As the market leader in the UK, it is our responsibility to lead and it’s what you, our customer expect of us.”

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