Tullo Marshall Warren has appointed EHS 4D executive planning director Kate Wheaton to the new role of director of strategy as part of a restructure of the agency’s planning division.
At TMW, Wheaton will be responsible for the agency’s strategic offer including account planning, data planning, data analytics and the newly formed marketing effectiveness function. She will oversee a team of 12 planners and will work across the portfolio of TMW clients, which include Diageo, Unilever, Nissan and Sainsbury’s.
Wheaton was at EHS for over 10 years, most recently in the role of executive planning director. Her experience covers a range of accounts including comparethemarket.com, BBC and Tesco Clubcard.
The appointment is part of a restructure of TMW’s strategic offering, in line with its new ‘Intelligent Influence’ proposition, which aims to create greater brand engagement by encouraging consumers to actively participate with brands. Wheaton’s overall objective will be to ensure the agency delivers joined up thinking that is underpinned by intelligence for all clients.
TMW managing director Chris Freeland said: “We spent a long time searching for the right person to lead our strategic services so this is a long awaited appointment. Kate’s experience in developing strategies that engage with consumers and influence behaviour makes her the ideal person to head up our strategic offering in line with our Intelligent Influence proposition.”
Wheaton added: “This is a great opportunity to bring strategic planning, data insight and effectiveness thinking together to add more value to clients’ businesses and create ‘Intelligent Influence’ for their brands.”
