TNT Post UK has overhauled its data cleansing solution DataMatters by giving users access to preferential postal rates.
The service ensures that data lists are up to date and comply with the Mailing Preference, removing goneaways.
TNT says on a mailing volume of 10,000 items with a pack price of 50p, and average match rates to key suppression files such as the Mailing Preference Service, can save up to £1,000 on a campaign and most importantly improve the cost per response.
Nick Wells, chief executive of TNT Post UK, said: “As part of our philosophy to always innovate and provide simple solutions for our clients, we have updated DataMatters with a new option to provide accurate mailing costs. Clean data plus low postage costs are a ‘win-win’ for our clients and will help us promote direct mail as a cost-effective communications tool that can complement and compete in the digital world.”
In a recent survey, 80 per cent of organisations believe inaccurate data costs them money yet only 50 per cent of UK businesses use suppressed data for marketing campaigns. Every year 18,000 people move house resulting in annual waste of £95m according to DMA figures.
