Unilever is planning a major overhaul of its business information strategy by creating its first enterprise data warehouse (EDW), enabling the company to build real-time customer data on a global scale to drive its entire operation.
The consumer goods giant, which claims 2 billion people use its products every day across 180 countries, has appointed Capgemini to spearhead the three-year global business intelligence transformation.
The company’s brands fall into three main categories, food, personal care and home care, and include Dove, Lynx, PG Tips, Flora, Persil and Cif.
Capgemini will help Unilever’s in-house teams migrate legacy data warehouses into the new EDW and provide new data-mining and analytical tools to allow managers at all levels make quicker, better informed decisions.
The EDW project is expected to play a major role in delivering ongoing savings in marketing and across Unilever’s global business operations.
Unilever global chief information officer Willem Eelman said: “This programme is one of our top strategic initiatives. It will transform the way our businesses around the world access and use information, bringing enhanced insight and consistency.
“Capgemini was the natural partner for us given its strong global business information management experience and understanding of our business.”
The appointment strengthens the relationship between the two firms, after Capgemini was hired over the five years ago for finance business process outsourcing. The Capgemini team will be led from the UK and be based in Europe, North America, Latin America and Asia Pacific, with core support from a development centre in India.
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