Passengers travelling on the East Coast rail franchise will be able to earn Virgin Atlantic Flying Club or Nectar points under its new loyalty scheme revealed today.
Inter City Rail, the Stagecoach-Virgin consortium, is due to take over the London-Edinburgh and Aberdeen line from March 1, and passengers booking advance tickets will be able to collect points towards transatlantic flights or Nectar points. It will be the first time in the rail industry, Nectar points will be redeemedable against the cost of a train ticket.
The new loyalty club will replace the long-running East Coast Rewards scheme, one of the most generous in the industry.
There were fears that members of the current scheme would see their points wiped out when the franchise switched over in March, but Inter City Rail has said passengers with existing rewards points would be allowed to convert them into Nectar points.
A spokeswoman for the consortium said: “Our new rewards scheme with Nectar will replace the existing East Coast Rewards scheme on 1 March 2015 and will offer a wide range of benefits to Virgin Trains East Coast customers.
“Nectar points can be collected on any journey with Virgin Trains East Coast booked through our website or mobile app. Customers will also be provided with the option to collect Virgin Atlantic Flying Club points.
“In a first for the rail industry, passengers will be able to use their Nectar points when booking a Virgin Trains East Coast Advance ticket through our website, and the new scheme will offer a range of other exciting rewards for customers to spend their points on, with options for days out, entertainment and charity donations.”
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