Print management firm buys Indicia

Print management firm buys IndiciaIndicia, the Bristol agency with offices in London and Edinburgh, has been acquired by print management specialists Charterhouse for an undisclosed sum.
Operating across 35 markets, Charterhouse was itself acquired by global giant Konica Minolta in 2012, as part of the group’s plans to develop a wider portfolio of services with technology and data underpinning its print, digital and social media offerings.
Founded in 2000 as direct and digital agency Entire, Indicia was formed following the merger with marketing services provider MarketingDatabasics in January 2010.
The £10m turnover agency’s clients include Majestic Wine, ITV, Nissan, Tourism Ireland, Shop Direct Group, Axa, Heineken and the Yorkshire Building Society. It will now become part of the Konica Minolta group, which operates globally with over 40,000 employees.
For Indicia, the acquisition will provide the agency with the backing to invest in and develop its customer engagement proposition for clients on a European and global scale.
Indicia managing director Ian Stockley said: “Joining forces with Charterhouse is an exciting time for Indicia. The explosion of digital and social means there has never been a more exciting and challenging time to work within the marketing space. There are great synergies between the companies, which, with the backing of Konica Minolta, will deliver new opportunities and prospects to deliver future growth.”
The existing management team will remain in charge and it will continue operating as Indicia through its current network of offices in Bristol, London and Edinburgh.

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  1. RT @DM_editor: Print management firm buys @Indicia #directmarketing #data #digitalmarketing #advertising

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