Indicia buys digital agency Evolving

Indicia has delved into its bank account to boost its digital offering with the acquisition of digital agency Evolving, a specialist in web, email, search, social media and mobile marketing.
Based in Bedford and London, Evolving boasts a digital and realtime campaign delivery capability in digital, social and direct which will incorporate into Indicia’s customer engagement proposition.
Evolving’s client portfolio has global reach including Landmark, David Lloyd Leisure and Dyno, with particular strength in the hospitality sector, as the digital partner behind TGI Friday’s, JD Wetherspoon, Carluccio’s, YO! Sushi, Bramwell Pubs, ASK Italian and Welcome Break.
Bristol-based Indicia also operates offices in Edinburgh and London, and works with clients including ITV, Nissan, Tourism Ireland, Shop Direct Group, Axa, Heineken and the Yorkshire Building Society.
Indicia managing director Ian Stockley (pictured) said: “Evolving has developed an incredible offering in the digital space, with some truly innovative approaches to help its clients’ brands to deepen engagement with their customers. This is an exciting time in the development of Indicia and together we will look to create dynamic customer campaigns which build brand equity and a consistent customer experience across all channels that is both relevant and rewarding.”
Evolving managing director Rob Mustoe added: “Indicia is a brilliant fit for us, both strategically and operationally. The chemistry is strong and we have a shared vision at Board level. As an agency absolutely focused on delivering tangible and truly engaging campaigns for brands, when we add our capabilities in creative technology, digital marketing and campaign execution to Indicia’s, we’ll have something really special.”