The Club Spice poster included images of women in negative. One woman was shown in her underwear and another was naked with her body in profile.
The ad also showed an image of a naked woman from the waist down with underwear pulled down around her thighs.
Complainants challenged whether the ad was offensive, demeaning to women and unsuitable for public display. However, the company laid the blame squarely on its agency – the identity of which is unknown – claiming it had designed the ad and chosen the locations where it was displayed.
It agreed to remove the poster and assumed that would resolve the matter. Adnet Marketing, which owned the poster site, claimed it had not been aware of the images used in the ad and confirmed that it would be taken down as soon as possible.
But the Advertising Standards Authority considered that consumers were likely to believe that the images were unduly explicit and degrading to women, ruling that it must not appear again in its current form.
To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact firstname.lastname@example.org). If you are an existing user, please log in. If you have forgotten your log-in details please email email@example.com to get them reset!