Warren, along with Paul Tullo and Richard Marshall, launched the agency 25 years ago in 1986 and is the first of the founders to depart.
The company was fiercely independent and was one of the last agencies to secure a buyout deal when it was purchased by Creston in 2006 for £38m.
At the time of the deal, all three founders vowed to stay at the agency “for many years to come”. All secured shares in Creston and a seat on the group’s operating board as part of the £38m deal. The partners were on three-year earn-outs but said they intended to stay on after that. “The fact that we’ve opted to take shares in Creston means we intend to be part of the business for many years to come,” said Marshall.
Based in London, TMW has offices in Paris, Moscow and Dubai as well as representation in 30 other markets. Its clients include Sony Ericsson, Sainsbury’s, First Direct, Nissan, Unilever and Diageo.
Warren said: “I have spent the last 25 years focused on building a highly successful agency. It’s been a great ride as we evolved the business through the early days of DM, our investment in data and then the digital transformation of the last decade.
“Now is as good a time as ever to make the break and move into a different phase of my career. I have a number of interests outside marketing that I want to pursue, and I will be exploring new opportunities within the industry. I guess it’s the concept of going plural after so many years of singular focus that is appealing to me.
“I am immensely proud of the team and what we have achieved over the years. We have a very strong management group and I am confident that TMW will continue to thrive and flourish for at least another 25 years. I shall miss the wonderful people enormously.”
To leave a comment please register – it takes less than a minute and is free of charge. You will also get our weekly email update The DM Report (to opt out contact email@example.com). If you are an existing user, please log in. If you have forgotten your log-in details please email firstname.lastname@example.org to get them reset!