Yahoo is attempting to put its world record data breach behind it and plough on with the business in hand with the creation of the new role of regional agency partner to tap into advertising business in key cities outside London.
James Attwater will be responsible for managing and developing relationships with Manchester’s leading media agencies, as well as major agencies based in Leeds, Edinburgh, and Birmingham.
He will lead Yahoo’s regional strategy for its two key advertising platforms, Yahoo Gemini for native advertising and BrightRoll for programmatic and will additionally support the delivery of content marketing solutions on Tumblr, working with the in-house content solutions team, Yahoo Storytellers.
Attwater started his career in 2000 at Bauer Media (then Emap) before joining Global Radio as sponsorship, promotions and interactive account manager. By 2008 he had been recruited by News UK as regional account manager for creative solutions.
He was then poached by Exponential Interactive to be its regional sales director for advertising intelligence and digital media provider before taking up his most recent role as regional sales manager for mobile and location-based marketing company xAd, where he launched its dedicated regional presence in the North.
Yahoo UK managing director Nigel Clarkson said: “Regional agencies account for 15% of UK ad spend and they are thriving markets. With our strong proposition in data, content and technology, we absolutely should be there working alongside them to help grow their digital businesses. Whenever I visit the regional agencies, there is a clear entrepreneurial spirit of passionate, driven people and we can’t wait to work more closely with them again.”
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