The Royal Society for the Protection of Birds, the charity which supports our feathered friends and other wildlife, is planning to boost online customer engagement with the appointment of digital agency Zone.
The account, which will be handled by the agency’s third-sector division, Public Zone, will include an overhaul of the RSPB website and content strategy to improve the user experience.
The new-look site is already under development, with plans to launch within the next month or so and will form a key part of the RSPB’s overall “Giving Nature a Home” marketing strategy.
Having been founded in 1889 as the Plumage League to fight against the use of birds in fur clothing, the charity has broadened its approach over the few years and is now just as passionate about all wildlife and their habitats.
The new content strategy will tap into this and aim to broaden perceptions of the charity’s work as well as increase political campaigning.
RSPB head of digital and supporter systems Luke Surry said: “We want to inspire generations of people to create a true movement for nature that governments and businesses can’t ignore. We need our digital estate to work harder in helping us achieve that objective. Zone’s passion and expertise in online fundraising, movement-building, advocacy and supporter acquisition means they’re the ideal long term partner for us.”
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