Don’t you just hate half-term? Pesky kids wherever you go, packed trains, packed shops, stressed out parents? Bah, imagine how hideous it must be to have them all the time?
Luckily, I’m still a few years off from the joy of parenting – although you may recall I did adopt a child for about a week last year – but I’ve also noticed half-term seems to play havoc with the news at some of this august website’s lesser rivals.
I mean, one of Campaign’s lead stories this week was that Fyffes, the banana people, are looking for an agency to run a pan-European advertising account. Is that a real story? You know they’re struggling for detail when the third para reads: “Founded in 1929, Fyffes claims to be the first fruit company in the world to apply labels to bananas.” Maybe that’s why they need a new agency, to redesign the stickers.
Mind you, over at Marketing Week, they didn’t exactly have Carl Bernstein and Bob Woodward on the case did they? “Brands set to target women this Valentine’s.” No shit Sherlock.
Of course, here at DecisionMarketing we’re always on top of the news, even though this week my esteemed boss has had the rather unfortunate task of writing about the demise of Lloyd James’ company.
In an industry which is all too often lacking in glamour, our Lloyd can always be relied upon to bring a certain splash of style. Well, glittery make-up, high heels and a blonde wig to be precise, and sometimes he even dresses up as a drag queen, I hear.
I must admit, it’s been a while since I’ve seen him at an Adlib (Association of Drunken List & Insert Brokers) event, despite it being (in its own words) “a hugely important association within the Direct Marketing List and Insert marketplace, facilitating likeminded individuals to meet and exchange ideas in a convivial atmosphere”. Next week maybe?
In any case, I really do hope they can persuade him back into the fold, industry events would not be the same without him…or her.
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