PwC: Act now so that data and tech spend gets results
British bosses appear united in their quest to put data and technology investment at the heart of their 2026 business…
advertising
Zamora books into Motel for premium limoncello brand
Zamora Company, the family-owned Spanish drinks group that produces and distributes premium wines and spirits globally, has appointed a new…
Five tanning firms scorched as ASA turns up the heat
The advertising watchdog has pulled the plug on five separate campaigns for tanning studios, ruling that they were all making…
Liverpool FC signs SAS to up the club’s marketing game
Liverpool Football Club might have struggled with consistency on the pitch so far this season but the club has vowed…
Coke appoints first global digital chief for ‘pivotal’ role
Coca‑Cola is aiming to unify digital, data and operations across the business with the appointment of its first global chief…
Premier League consultant slips into Schuh CMO job
Schuh has appointed a new chief marketing officer to succeed Stephanie Legg, who left the company in June 2025 to…
Dinosaur wins task to cook up new Breville ad strategy
Kitchen appliance brand Breville is overhauling its advertising and marketing strategy on the back of the appointment of a new…
Cheil UK hires ex-MSQ chief Nimmo to head new unit
Integrated digital marketing and advertising agency Cheil UK has brought in former MBAstack chief Nicola Nimmo to lead a new…
Influencer spend set to soar despite brands ‘flying blind’
Nearly two-thirds (61%) of marketing bosses are planning to hike their creator budgets this year, despite the fact that they…
Patak answers riddle of how to cook a curry house dish
Anyone in any doubt about how you can replicate classic curry house dishes at home need look no further than…