Cutting edge tech? Bah. Most marketers follow not lead
It has long been claimed that most people choose a career in marketing because it offers a unique blend of…
advertising
Young fear AI the most, but should we believe the hype?
Youngsters’ love of technology appears to be seriously challenged the moment they enter the workforce, with four in five believing…
GWR’s Famous Five jump aboard for myths and legends
Great Western Railway (GWR) is aming to bring its heritage into the present day, with a new campaign designed to…
Nest hits road with Coach Trip star to drive awareness
The UK’s largest workplace pension provider, Nest Pensions, has launched a social-led campaign designed to raise awareness of the scheme…
Havas Helia appoints Andy O’Carroll in major shake-up
Havas Helia, the agency which can trace its roots back to two of the UK marketing industry’s pioneering businesses, Christian…
Omnicom to wield axe again in ‘structural demolition’
Omnicom has sent shockwaves through its agencies – as well as the wider advertising industry – with a major escalation…
Set Fire to the Rain: Brits rush to book their holidays
Brits are looking to pack their bags and make a great escape from the seemingly incessant rain to bring a…
Booze giants ‘exaggerated threats to overturn ad ban’
The alcoholic drinks industry has been accused of making misleading claims and exaggerating the economic threats of further advertising restrictions,…
Rock & Roll Hall of Fame tunes up new online platform
The Rock & Roll Hall of Fame, whose 400 stars include an eclectic mix of the world’s top artists from…
TfL ‘Act Like a Friend’ spot banned for ‘racist’ cutdown
Transport for London and VCCP have been hauled up over an execution of the “Act Like a Friend” campaign, after…