Get your kicks in 2026… by being ‘cool’ with the gang
Each generation redefines what it means to be cool. Gen Alpha is no different, but as the first generation to…
advertising
Get your kicks in 2026… by giving women the essentials
What women consider “essential” has always revealed more about culture than consumption. When a product becomes something she cannot imagine…
IPA certificate sees president prime young creative guns
IPA president and BBH chief executive Karen Martin is coming good on her promise to put creativity at the heart…
Get your kicks in 2026… with omnichannel engagement
The concept of omnichannel engagement may be nothing new but, as we head into 2026, it’s no longer a nice…
FT ‘For The Why’ marks first global campaign by NCA
The consumer subscriptions business of the Financial Times has launched a new global marketing campaign designed to highlight the FT’s…
E.On consumer business hires influencer agency TSA
The UK consumer division of the energy company E.On is aiming to overhaul its social content creation strategy to support…
IPA names ‘six of the best’ in New Year’s Honours list
The IPA has rewarded six advertising professionals for their “outstanding” service to the industry as well as for raising the…
Vodafone ‘Nation’s Network’ blitz battered by watchdog
Vodafone could be forced to pull the plug on its tagline “The Nation’s Network” – or at the very least…
Get your kicks in 2026… by offering paid experiences
For years, marketers have fixated on the attention economy – fighting for a few more seconds of a consumer’s scrolling…
Experian turns ‘Grimm’ fairy stories into happy endings
Experian is opening the new year with a new marketing strategy which takes a leaf out of the Brothers Grimm…