CMOs berate AI tools as ‘too generic’ for their business
Chief marketing officers might be jumping on the AI bandwagon as its accelerates through the industry but two-thirds (63%) believe…
advertising
Jaded London appoints Verde to get down with the kids
Streetwear brand Jaded London is aiming to drive search growth by hiring a new digital agency as part of the…
Premier Inn hires digital agency for social media blitz
Hotel chain Premier Inn is aiming to boost its digital presence with the appointment of Born Social as its social agency…
Firms hurtling towards data black hole as literacy falters
AI tools might now be as common as the day is long but progress is being stunted by an age-old…
Gartner urges brands to block agentic AI browsers ‘now’
UK brand owners have been warned that agentic browsers are far too risky for most to use, and should be…
Ad revenue to top $1.14trn as sector keeps on trucking
Global advertising revenue is continuing to defy the threats of US tarrifs, economic slowdown and the war in Ukraine, and…
Digital agency Kinase converts to employee-owned trust
Independent digital agency Kinase has joined the growing band of marketing businesses that are converting to an employee-owned trust, as…
Decision Marketing at 15: Puppy or vicious watchdog?
There is little doubt that the past 15 years have proved the most challenging for the Information Commissioner’s Office since…
Five go mad for Ikea as retail giant draws up shortlist
Flatpack furniture giant Ikea has drawn up a shortlist of five agencies to handle its UK advertising account following a…
Dave Harris exits Deloitte as in-house agency shuts
Dave Harris, one of the industry’s most experienced and respective creative chiefs, has left Deloitte six years after joining the…