Veg box firm Riverford hands data brief to Incubeta
B Corp certified organic vegetable box delivery company Riverford has appointed Incubeta without a pitch to support its data analytics…
advertising
Decision Marketing at 15: The march of the robot army
There is little doubt that the rise of AI has been one of the major trends that has shaped the…
Decision Marketing at 15: The ‘Big Bang’ for retail media
Remember the days when retail media was called shopper marketing, and was dominated by gondola ends, shelf-wobblers and take-ones devised…
ICO hails action to stamp out illegal advertising cookies
The Information Commissioner’s Office has provided an update on its action to tackle cookie compliance, which the regulator insists has…
Havas snaps up experiential UK agency Bearded Kitten
Havas has made its second acquisition in less than a week, swooping for UK experiential agency Bearded Kitten just days…
‘We just don’t talk anymore’: AI hits agency relationships
The increasing uptake of AI tools appears to be starting to weaken the decades old ethos of client-agency relationship, with…
Gen Z tell brands: Don’t hit us with your algorithm stick
Consumers are increasingly resetting their relationship with technology, in a world exhausted yet exhilarated by change it seems shoppers are…
House 337 nets first ever DMA grand prix for ECB blitz
House 337 has scooped its first ever DMA grand prix, picking up the top gong at last night’s ceremony for…
Ocado signs up Epsilon for retail marketing expansion
Ocado Ads, the retail media platform, is bolstering its offer for advertisers, by partnering with Publicis-owned Epsilon to develop a…
Sustainability ‘gives industry competitive advantage’
Sustainability action is a powerful driver of business performance, not just compliance, with advertisers, agencies, media owners and tech platforms…