AI eating Google’s lunch – but only an amuse bouche
Shifting consumer habits are seeing AI search enter the mainstream, eating slowly into Google’s dominance, although with 79% of Brits…
advertising
Battersea goes Underground to promote rescue journeys
Battersea is launching a London Underground digital out-of-home takeover across three major London Elizabeth line stations – Bond Street, Tottenham…
BA is first brand to fly with real-time ITVX ‘pause ads’
Brand owners can now target consumers with highly-personalised real-time ads when they pause TV shows on ITV’s streaming service, with…
Brits crave omnichannel retail but beware the data grab
UK shoppers are moving beyond the “online versus in-store” debate, demanding a seamless, omnichannel experience that combines the best of…
Bliss delivers early cheer for Premature Christmas blitz
National neonatal charity Bliss is aiming to shine a light on premature births by launching a Premature Christmas campaign –…
Brands can solve ‘hard knock life’ for Gen Z music fans
Brand owners have a major opportunity to woo young people by supporting the future of live music experiences, amid claims…
Markey joins Cancer Research in ‘deeply personal’ role
Pete Markey, arguably the most high profile marketing chief in the UK and Europe, is set to join Cancer Research…
Ad industry plans key export missions to US and Saudi
The Advertising Association’s UK Advertising Exports Group (UKAEG) will lead two high-profile trade missions this autumn, to the US and…
Overtly sexual and offensive in-game ads fingered again
Yet more evidence has emerged on how some brands have a blatant disregard for keeping their online advertising “legal, decent,…
Marketers urged to embrace power trio to make AI rock
Marketers must wake up to the classic triumverate of human creativity, empathy, and cultural intelligence to successfully swerve the major…