OpenAI shuns robots for human stories in first UK ads
OpenAI has shunned its own technology to launch its first major campaign for ChatGPT, instead relying on human creativity to…
advertising
Ancient + Brave TV debut spotlights ‘lineage of courage’
Ancient + Brave, the female-founded wellness brand, has launched its first TV ad, starring Celtic warriors to Saxon priestesses and…
Nest and Aardman take flight to build bigger pensions
UK workplace pension scheme Nest is aiming to drive awareness and motivate people to take an active interest in their…
ICO risks row for backing Meta over UK consent or pay
The Information Commissioner’s Office is risking the wrath of privacy groups by backing Meta’s launch of the controversial “consent or…
Beware the new data law ‘drip-feed’, UK firms warned
UK businesses are being warned not to get caught out by the drip-feed of the new Data Use & Access…
Asda ‘That’s George’: Whip crack away, whip crack away
Fashion designer George Davies might have surprised a few when he jumped into bed with Asda back in 1989; after…
Who will blink first in battle to topple Google adtech?
With US antitrust enforcers renewing their efforts this week to press for a forced sale of Google’s online ad business,…
Haymarket gets its own back with Marketing Week deal
Haymarket Media Group has finally triumphed over its bitter enemy Centaur Media with the acquisition of Marketing Week, Creative Review,…
Golley Slater is employee owned after nearly 70 years
Golley Slater, the £22m turnover independent marketing and communications agency with offices in Cardiff, Leeds, Cirencester and London, is to…
New IPA tool defies claims that net zero is being ditched
The IPA is doubling down on its commitment to tackling climate change – despite claims that big agency groups are…