Forrester: Agencies must slash staff and diversify or die
Wannabe Don Drapers had better think again; marketing and advertising agencies are facing the biggest shake-up in their history, with…
advertising
EasyJet onboards Armadillo for CRM strategy revamp
EasyJet has drafted in Bristol-based agency Armadillo as part of plans to enhance its CRM strategy, as the budget airline…
Loveholidays checks in with Medialab to power growth
UK-based online travel agent Loveholidays has concluded its advertising and marketing review by hiring Medialab as the brand’s strategic media…
Industry stuck in time warp over minority groups in ads
The rollback of diversity, equity and inclusion initiatives might be well under way in the US but DEI is still…
Ticket Tailor TV debut fuels riotous over 90’s pillow fight
Ticket Tailor, which claims to be a simple and affordable ticketing platform, is making its TV advertising debut with a…
UK brands that are ‘too polite to be bold’ losing $10bn
UK brands are being urged to put their manners to one side and keep rocking the boat again and again,…
P&O Cruises sails into new agency for data-driven boost
Carnival Corporation-owned P&O Cruises has appointed a new agency as part of plans to develop a more data-driven, personalised and…
‘Odd couple’ Horizon and Havas launch joint venture
Unlikely bedfellows Horizon Media and Havas have joined forces to launch a new AI-driven media agency in a move which…
Ford revs up pan-Euro drive for Ranger Plug-in Hybrid
Ford’s commercial vehicles division, Ford Pro, is kicking off a major pan-European marketing campaign to launch Europe’s first hybrid pickup,…
Pret A Manger hires CMO to percolate insight strategy
Pret A Manger has appointed its first global chief marketing officer three years after scrapping the chief customer and growth…