TePe aims to clean up with first TV advertising campaign
Oral health brand TePe is making its TV advertising debut, showing interdental cleaning not as an optional extra, but as…
advertising
Influencers ‘deliver in the long term’ says first ROI study
Influencer marketing may have its critics but new data from the IPA reveals why so many brands are signing up…
Less is not more: Marketers ‘must go big or go home’
Marketers are risking a “death spiral” of smaller budgets, smaller campaigns and lower profits, with a new analysis revealing that…
VML hunts UK chief as Hulbert nets international role
VML UK chief executive Pip Hulbert has been promoted to the new role of chief client officer for international markets,…
Marketers ‘must seed with precision’ for influencer gifts
Influencer gifting – sending free products to creators – has long been positioned as a cost-effective way to generate buzz…
Amex targets retail media boom with digital ad platform
American Express has become the latest brand to tap into the rise of retail media, launching a digital advertising platform…
Wild hires Hookflash to take the sweat out of SEO push
Sustainable personal care brand Wild, best known for its refillable stick and roll-on deodorants, is aiming to boost its online…
M&C Saatchi deal targets $23bn women’s sports sector
M&C Saatchi Group is aiming to tap into the burgeoning women’s sports market by acquiring specialist advisory and media rights…
Stars align to feast on German Doner Kebab ‘Fiver Menu’
Fast-casual restaurant chain German Doner Kebab is aiming to show kebabs are not just an after-pub essential to stave off…
Beko picks Digital Natives to power global social brief
Global home appliance brand Beko has awarded its global social creative account to Digital Natives with a brief to deliver…