Beware the new data law ‘drip-feed’, UK firms warned
UK businesses are being warned not to get caught out by the drip-feed of the new Data Use & Access…
advertising
Asda ‘That’s George’: Whip crack away, whip crack away
Fashion designer George Davies might have surprised a few when he jumped into bed with Asda back in 1989; after…
Who will blink first in battle to topple Google adtech?
With US antitrust enforcers renewing their efforts this week to press for a forced sale of Google’s online ad business,…
Haymarket gets its own back with Marketing Week deal
Haymarket Media Group has finally triumphed over its bitter enemy Centaur Media with the acquisition of Marketing Week, Creative Review,…
Golley Slater is employee owned after nearly 70 years
Golley Slater, the £22m turnover independent marketing and communications agency with offices in Cardiff, Leeds, Cirencester and London, is to…
New IPA tool defies claims that net zero is being ditched
The IPA is doubling down on its commitment to tackling climate change – despite claims that big agency groups are…
Current Account Switch Service plays to beat of Gen Z
The Current Account Switch Service is going all guns blazing for Gen Z consumers, launching its debut campaign targeting the…
Audi channels haute couture to highlight shared artistry
Audi is aiming to challenge the conventions of car advertising with its latest campaign, which transforms car parts into dressmaking…
Sky revs up deal with Regit for data-driven TV boost
Sky Media has extended its partnership with digital garage Regit – formerly Motorway.co.uk – which has seen the firm combine…
Marketers are from Mars; consumers are from Venus
Marketers and consumers are so far apart on the ad platforms they believe are most effective that they might as…