Gretna channels rebellious romance to woo the world
Gretna Green, the Scottish border town famed for runaway weddings in both literature and real life, is aiming to transform…
advertising
Mindshare ‘has its Weetabix’ to win brief without a pitch
WPP Media might not have had the best of starts after seeing both Mars and Coca-Cola accounts exit within weeks…
Brits’ trust in how brands use data ‘lowest in the world’
It may be virtually impossible to find a marketer or agency which is not grabbing AI tools with both hands…
KFC ‘Zinger Drip’: Highly crafted or self-indulgent?
Say what you like about the current KFC advertising strategy – and it appears to have divided opinion among consumers…
Royal Marsden Cancer Charity hires fundraising agency
The Royal Marsden Cancer Charity has appointed agency 11 London as it continues its mission to give every cancer patient…
Print set for bumper Xmas as festive digital detox looms
Print media could well have a bumper Christmas 2025, if the IPA’s crystal ball turns out to be spot-on in…
Cathedral City claims cheese ‘makes everything better’
Saputo Dairy UK is aiming to position Cathedral City as a “food hero”, with a £7m campaign designed to remind…
New Stagecoach campaign hails ‘quiet heroism’ of buses
Stagecoach, one of the UK’s largest bus and coach operators, is aiming to reposition bus travel as “dependable, human and…
Freezing out multicultural Britain hits the commercials
The UK media and advertising industry is stuck in a time warp when it comes to reflecting the lived experiences…
Six sustainable brands land TV spots on Sky Zero Fund
Six brands which fight for sustainability in areas as diverse as chocolate, fitness and plastic waste have scooped a share…