Buddy Media recruits ‘football team’ to drive expansion
Creative-first social agency Buddy Media Group, has made a series of senior hires following a wave of new business wins…
advertising
How programmatic DOOH boosts independent agencies
Digital out-of-home (DOOH) advertising has historically been one of advertising’s most exclusive clubs, but where legacy relationships and red tape…
Belvoir Farm unveils Joint debut ‘We’re taste obsessed’
Premium drinks company Belvoir Farm, which can trace its roots back to 1984, has launched a new brand platform –…
Nuii has Clapham Colossus licked as activity builds
Froneri-owned premium ice cream brand Nuii will be hoping for more British heatwaves this summer as it continues to ramp…
First-party data fuels rise of multi-channel retail media
Retail media is expanding beyond on-site dominance into a more sophisticated, multi-channel discipline, fuelled by first-party data activation, point-of-sale reach,…
SocialChain drafts in THG man to help lead creative dept
SocialChain, the Brave Bison-owned global digital agency which has recently bagged big briefs from Primark and Royal Mail, has appointed…
Privacy-friendly tools set to resuscitate programmatic
Programmatic advertising is set to shake off major issues around transparency, targeting and measurement which have plagued the discipline in…
Silo mentality still holding back effective adoption of AI
Marketers may be embracing AI tools harder than a new love interest but those at the sharp end believe disconnected…
Inconsistent bosses ‘putting entire businesses at risk’
Marketing and agency chiefs who say one thing but do another are not just letting their teams down, they are…
Microsoft tech chief to be WPP’s first female global CEO
WPP has become the first marketing holding group to appoint a female CEO, handing the role to Microsoft global chief…