Google monopoly ruling: Anticlimatic or cataclysmic?
As the dust settles on the US court ruling that Google will not have to sell its Chrome web browser…
advertising
Mulberry bags new chief as brand plans major reload
Mulberry England, the luxury leather accessories brand beloved of the huntin’, shooting’ and fishin’ London set, has hired a new…
Cartier unleashes the Panther in global WPP Media blitz
Cartier has launched a new data-driven marketing and advertising campaign fronted by its Panther symbol – first introduced in 1914…
ASA stubs out Rizla ad for condoning illegal drug use
Imperial Tobacco has been whacked by the ad watchdog yet again, this time for a paid-for Facebook ad for Rizla…
Waitrose shops at Tesco to find new managing director
John Lewis Partnership has named a former Tesco and Marks & Spencer marketing chief as the new managing director of…
‘Talking bum’ stars in TV debut for Wype bottom brand
Hygiene brand Wype – an eco-friendly alternative to wet wipes whose founders turned down an offer on BBC’s Dragons Den…
Evergreen Garden Care plants integrated brief at VCCP
Evergreen Garden Care, the company behind products that boost flower growth, such Miracle-Gro and Tomorite, as well as those that…
Mother knows best: ‘Hugo’ back again in Nationwide ad
Nationwide is using the fifth instalment of its “ANY Bank” advertising series, to highlight that one of the key benefits…
Influencers ‘are losing their influence in swaying Brits’
The advertising amd marketing industry’s obsession with celebrities and online influencers appears to be misplaced, with customer reviews and user-generated…
Data-driven sampling: Small sachet; big growth engine
Sampling is one of marketing’s oldest tactics – a centuries-old method built on the simple premise of try before you…