Career opportunities: Food sector hungry for marketers
Wannabe marketers, data analysts and techies are being urged to wake up to the career opportunities on offer within the…
advertising
IPG fossil fuel work ‘breaks own climate change policy’
As IPG inches ever closer to its $13bn deal with Omnicom, the group’s own staff have accused it of breaking…
Homesense shops for new digital plan at PrettyGreen
Home furnishings retailer Homesense, which operates both standalone stores and larger superstores that include TK Maxx homeware departments, has appointed…
Seabrook Crisps hires Quiet Storm to make a packet
Seabrook Crisps has appointed a new agency to create the brand’s first major creative platform since “Brilliant by the Bagful,”…
Fools rush in: ‘Marketers clueless on influencer ROI’
Marketers might be signing up influencers quicker than a rat up a trouser leg but half are still unable to…
‘Oooft’: Leith brings Tennent’s back north of the border
The Leith Agency – now known simply as Leith – has fought off all-comers to land the Tennent’s Lager advertising…
Boss up: CEOs fear age-old issue in new-style boardroom
AI, transformation demands and sustainability targets are driving the growth of a host of new roles in the boardroom, but…
John Lewis chief quits and plans ‘exciting things ahead’
John Lewis Partnership’s director of marketing channels, who joined the retail group in 2023 from N Brown to spearhead a…
O2 ‘Near or Far’: A mobile network which is everywhere
Mobile networks. You can’t live with them; you can’t live without them. And, as most agencies which handle their business…
Brits crave personalisation but believe AI is too creepy
Brand owners appear to be stuck between a rock and a hard place, with the vast majority of UK shoppers…