Electrolux taps into Swedish forte in first Publicis work
Global home appliance manufacturer Electrolux is championing the brand’s latest innovation based on core Swedish credentials in the first campaign by Publicis…
advertising
New KFC ad sparks protests as gravy gripes hit new high
KFC’s “Believe” brand platform continues to court controversy with the ad watchdog confirming the latest execution for “the Dirty Louisiana”…
Schweppes hires new ‘face’ to add a splash of attitude
Schweppes has signed up actor Lucien Laviscount – star of Coronation Street, Waterloo Road, Snatch, Katy Keene and Emily in…
Kings of the world: Industry tops £66.6bn and 1.7m jobs
The advertising and marketing industry is contributing a record amount to the UK economy, with British businesses investing an estimated…
Risk of burn-out rockets as firms seek productivity gains
Advertising and marketing businesses are at risk of pushing workers into a well-being crisis as they attempt to manage the…
F&F tackles life’s mishaps with ‘Style It Out’ platform
Tesco clothing and home brand F&F is aiming to show how the range can provide the composure to face life’s…
Agencies firmly in the firing line as CMOs plot cutbacks
Advertising and marketing agencies are set to bare the brunt of a new round of client cutbacks, with CMOs planning…
Moss brings in shop to put finishing touches to rebrand
Moss – the retailer which recently rebranded from Moss Bros and can trace its roots back over 170 years –…
Britain’s got ad talent but very few working class heroes
The advertising industry appears to be making steady progress in many areas, including creating a decent work/life balance, female representation…
MSQ polishes up integrated offer with Turtle Wax win
Car care brand Turtle Wax has appointed MSQ as its global media agency of record following a competitive pitch, which will result…