Ikea embraces ‘crap idea’ for Brighton store opening
Ikea Brighton has called on the services of the city’s most divisive residents, with a new campaign to promote the…
advertising
Sky Sports makes major signings in new football deal
As the kick off for the 2025/26 Premier League looms larger than the Wembley Arch, Sky Media has signed up…
Coleen reprises ‘Wagatha’ for Paddy Power refund blitz
Paddy Power has drafted in Coleen Rooney to use her “Wagatha Christie” powers of investigation to put right Manchester City’s…
Forget cheating, WARC reveals how to win big at Cannes
This year’s Cannes Lions might have been mired in allegations of cheating but for those brands which are looking ahead…
Lebara appoints Specialist Works to boost messaging
SIM-only mobile network Lebara, which recently jumped into bed with Big Narstie and Grime Gran for a new ad campaign,…
BT dials up Uncommon ‘to think beyond advertising’
BT Group has performed a major U-turn on pushing EE as its consumer facing brand by appointing a new agency…
Students jeopardising future by ignoring ‘human skills’
Students are so obsessed with building technical expertise that they are undervaluing human skills like teamwork, initiative, coachability, emotional intelligence,…
‘Book me’: Paddy McGuinness returns for On the Beach
UK travel agency On the Beach has launched its latest activation with TV host Paddy McGuinness, in which he reprises…
Toolstation and Macmillan unite to fight skin cancer
Toolstation, one of the UK’s fastest growing suppliers of tools, accessories and building supplies, has partnered with cancer support charity…
Inside the shift that’s making ads more human, not less
While headlines scream endlessly about AI, something far more significant is happening beneath the noise in digital advertising. AI is…