Wilkinson Sword Intuition unveils ‘bluntly honest’ push
Edgewell Personal Care is launching a major new pan-European campaign for female shaving brand Wilkinson Sword Intuition, by “boldy going…
advertising
Screwfix appoints new agency for advertising overhaul
Kingfisher-owned Screwfix is plotting a major overhaul of its advertising and marketing activity following the appointment of M&C Saatchi Group UK,…
Bellwether: Rise of precision, accountability, and results
New figures from the Q1 IPA Bellwether Report reveal the majority of UK firms revised their total marketing budgets down, in…
Direct marketing shines bright amid economic storms
Further proof – if it were needed – of direct marketing’s resilience in the face of economic uncertainty has once…
Birra Moretti pushes ‘piaceri semplici’ in global ad blitz
Birra Moretti is launching a new global campaign to bring to life its Italian heritage by promoting the joy of…
Cycling UK aims to shift up a gear with Elvis rebranding
Cycling UK, the UK’s cycling charity, has today unveiled a new brand identity, as part of its mission to create…
WPP tackles revolt with free beef ragu and garlic bread
WPP is busting the myth that there is no such thing as a free lunch by wooing staff back to…
Visitors become star of the show in Mme Tussauds blitz
Madame Tussauds London is shifting away from celebrity figure-centric communications by putting the spotlight on the interactivity of the visitor…
Identity crisis: Clichéd ads alienating UK consumers
Brands stand accused of continuing to rely on regional stereotypes and clichéd portrayals in their advertising that fail to reflect…
‘Be affordable, convenient, and authentic or fall behind’
While UK consumer confidence falters under persistent economic pressures, Britain is still a land of opportunity for brands to adapt…