Stressed marketers facing conflict at work and at home
Senior marketing professionals are not a happy bunch, with widespread high levels of stress and poor work-life balance leading to…
advertising
Why the rise of ROAS has got everyone hoodwinked
The migration of return on advertising spend from a useful measurement to a key strategic KPI has occurred largely without…
Omnicom IPG deal inches closer as CMA clears ‘merger’
The merger/acquisition between Omnicom and IPG has cleared yet another hurdle after the UK’s Competition & Markets Authority cleared the…
Rivals prang We Buy Any Car ad over competitor claims
A campaign for We Buy Any Car has been bumped off the schedules following complaints from rivals CarWow and Motorway…
Out in the cold: Bosses keep marketers out of the loop
Three quarters of UK marketers say that key decisions are made by senior leadership without ever consulting those closest to…
Maynards Bassetts squeezes out new Set the Juice Loose
Maynards Bassetts, the Mondelez-owned company behind classic confectionary brands Wine Gums, Jelly Babies and Liquorice Allsorts is launching a new…
Vogue Williams to educate nation on the joys of collagen
Nestlé Health Science brand Vital Proteins is aiming to educate consumers on the powerful benefits of collagen, embracing an everyday,…
Salocin Group gets in bed with no-code AI native Creatio
Salocin Group, the company behind agencies Edit, Join the Dots and Wood for Trees, has signed a major partnership deal…
Screen time: TV remains powerhouse for targeting Brits
UK consumers are increasingly opting for ad-supported streaming services over ad-free subscription-based services, although TV remains a force to be…
Mindshare UK makes it two out of two with M&S win
WPP Media agency Mindshare UK has secured its second account without a pitch in just over week after Marks &…