M&C Saatchi appoints new group chief strategy officer
M&C Saatchi Group UK is strengthening its integrated leadership team with the appointment of a new group chief strategy officer,…
advertising
London Eye starts year-long campaign for 25th birthday
The London Eye is marking its 25th birthday with the launch of a year-long, multi-channel campaign focusing on the human…
Frenemy at the gates: Industry battles with future of AI
The marketing and advertising industry is facing a classic dilemma over the adoption of artificial intelligence tools, with most professionals…
Top brands resist pressure from Trump and boost DEI
US president Donald Trump’s executive orders targeting diversity, equity, and inclusion (DEI) and sustainability initiatives might have pressured the likes…
IPA chief: ‘Creativity isn’t a nice to have. It’s all we have’
New IPA president and BBH chief executive Karen Martin has issued a rallying cry to the industry to put “human…
Asda chief resigns as agency review enters final stages
Asda chief customer officer David Hills is to leave the supermarket giant after just 18 months in the role, as…
Trump’s trade war set to hit global advertising spend
US president Donald Trump’s obsession with trade tariffs is not only giving UK Chancellor Rachel Reeves a headache, it is…
Sniffable ad opens Sure blitz on ‘smelly naughty bits’
Antiperspirant and deodorant brand Sure is launching a “sniffable” billboard which allows passer-by to get a whiff of the new…
Defiant collective scoops Beavertown brand overhaul
Beavertown Brewery, the Heineken owned British craft brewery based in Tottenham, London, has appointed a new agency to overhaul its positioning…
Sparks appoints first director of international marketing
Global brand experience agency Sparks has appointed its first director of international marketing as it continues to supercharge growth around the…