Consumers batten down the hatches as US tariffs bite
With continuing economic uncertainty, fuelled by the US president Donald Trump’s haphazard approach to trade tariffs, consumers are becoming more…
advertising
Precision, personalisation, and purpose the new three Ps
Gen Z – the seemingly disparate cohort whose ages range from 13 and 28 but who are apparently at the…
Direct Line flags up its ‘extra mile’ in first work by VCCP
Direct Line is launching a major new brand platform and multi-channel advertising campaign aimed at highlighting how the insurance giant…
Bellwether reaction: Are one-to-one channels now king?
The IPA’s Bellwether Report, now in its 25th year, is one of the most hotly anticipated barometers of how the…
Filippo Berio hires media agency for data-driven ad blitz
Olive oil brand Filippo Berio is planning to use behavioural science and data-driven techniques to re-engage with consumers in a…
Direct marketing purrs like a Roller as adland splutters
UK marketing budgets witnessed a robust rebound in Q2 2025, according to the latest IPA Bellwether Report, reversing Q1’s decline,…
Indy agencies can take over the world but must act now
As the giants of the advertising and marketing world digest the Cannes Lions future-gazing, and get their heads around the…
Buddy Media recruits ‘football team’ to drive expansion
Creative-first social agency Buddy Media Group, has made a series of senior hires following a wave of new business wins…
How programmatic DOOH boosts independent agencies
Digital out-of-home (DOOH) advertising has historically been one of advertising’s most exclusive clubs, but where legacy relationships and red tape…
Belvoir Farm unveils Joint debut ‘We’re taste obsessed’
Premium drinks company Belvoir Farm, which can trace its roots back to 1984, has launched a new brand platform –…