NCSC uses knight in shining armour for 2SV ad blitz
The National Cyber Security Centre (NCSC) has today unveiled a new multichannel campaign under the Stop! Think Fraud initiative, encouraging…
advertising
More and more accepting post-Covid return to work
Five years since the Covid pandemic struck, new data suggests the marketing industry – and others – may have finally…
Publicis Sapient eyes data boost with AWS partnership
Publicis Sapient has signed a five-year global deal with Amazon Web Services to tap into artificial intelligence and machine learning…
Omnicom-IPG shareholders warned over fossil fuel risks
Advertising industry environmental group Clean Creatives is calling on shareholders of both Interpublic Group and Omnicom to demand greater transparency…
All In Census: Why the industry needs your involvement
Despite talent retention challenges in 2025, opportunities for data-driven progress remain. Initiatives such as the All In campaign, with the…
‘AI is too often implemented, not adopted,’ study warns
Advertising and marketing bosses might talk a good game about the implementation of AI tools but those at the coalface…
M&C adopts fuzzy characters for Govt heat pump push
The Department for Energy Security and Net Zero (DESNZ) is aiming to increase the take up of heat pumps and…
McVitie’s goes for indulgence to push Signature range
McVitie’s is aiming to take the classic British “biccie” to a whole new level with the launch of a campaign…
Bad bosses ‘are to blame for WFH productivity issues’
Agency bosses who are blaming remote working for a drop in staff productivity need to take a long hard look…
How to choose the right path for digital experiences
There is little doubt we are at a crossroads for digital experiences. On the one hand, consumers are more expectant…