Lottery chief Vidler to chair the Advertising Association
The Advertising Association has appointed Andria Vidler, chief executive of National Lottery operator Allwyn UK, as its new president, succeeding…
advertising
What love songs can really teach us about brand loyalty
Too often brand loyalty is characterised by what we can see in Google Analytics, or similar. It’s all about value,…
London HIV prevention group hands brief to Unlimited
The London HIV Prevention Programme (LHPP), a Government backed health awareness scheme, has appointed the Unlimited group – led by…
Durex calls for Brits to lube up for this Valentine’s Day
Durex is aiming to get Brits glowing this Valentine’s Day with a bold, sex-positive campaign that is all about embracing…
Workaholics ‘ditch morality as they obsess over results’
Marketing and advertising workaholics beware; while you may think you are showing your dedication to the cause, going above and…
Brittany Ferries ad blitz makes play on linguistic quirks
Brittany Ferries is aiming to celebrate the rare, quirky, and unforgettable holiday experiences that set its journeys apart in a new…
Marketing operations are not fit for purpose, say CMOs
Marketing leaders might be doing their best to keep up with a fast-evolving landscape, but inefficiencies and misaligned business structures…
Three strategies to enable CMOs to thrive in 2025
CMOs are facing unprecedented challenges in 2025. Multiple, compounding disruptions make it increasingly difficult for marketing teams to plan and…
Gemma Knox lands group MD role after return to M&C
M&C Saatchi UK is aiming to bring a touch of sparkle to its operation by promoting former Pandora global brand…
Bryant insists UK won’t sacrifice copyright for AI boom
Government minister Sir Chris Bryant has insisted the UK will maintain a robust copyright system which supports the creative industries…