Brits expect data transparency not smoke and mirrors
Nearly two-thirds (59%) of consumers are uncomfortable with their data being used to train AI systems but rather than rejecting…
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Entry-level jobs plummet as UK businesses turn to AI
School leavers and graduates are facing an uphill struggle to get on the career ladder in the UK, with entry-level…
Cannes 2025: Have tech giants finally replaced D’Ott?
As the dust settles on yet another Cannes Lions International Festival of Creativity – and finance directors across the land…
Most GenAI marketing tools ‘already passed sell-by date’
Another day, another AI warning for marketers, amid claims that professionals are pouring more and more time and money into…
Small screen, big change: Mobile overtakes TV viewing
Brand owners and their agencies need will be adapt their ads to be viewed in miniature rather than on widescreen…
Findmypast hires agency to step up assault on Ancestry
UK genealogy service Findmypast is aiming to step up its challenger brand strategy with the appointment of a new agency…
Sainsbury’s ramps up price promise with new TV blitz
Sainsbury’s is continuing to challenge what it sees as misconceptions over its pricing strategy with a new value campaign, which…
Ecommerce shake-up ‘could generate £7bn in exports’
Ministers are being urged to implement a new ecommerce blueprint which it is claimed will supercharge UK small business exports…
£380m Govt plan to boost agencies but SMEs cry foul
UK agency body the IPA has joined the Advertising Association in throwing its weight behind the Government’s Industrial Strategy &…
Spend, spend, spend: Brits seek solace at the shops
The cost of living crisis might stil be raging but Brits are maintaining strong spending power, with nearly two-fifths (38%)…