Marketers take twice as long as lawyers to get top job
Marketing graduates looking for a fast track to the top might want to look away now, with new research revealing…
advertising
Industry outperforms economy with fresh growth spurt
As Chancellor Rachel Reeves battles to get the UK back to growth she could do worse than take a leaf…
Slogan’s run: Brits vote for most enduring ad straplines
Advertising slogans may come and go – and even return long after being scrapped – but many are more than…
Brits’ trust in advertising bounces back from 2022 nadir
British consumers’ trust in advertising is on the rise again, up from 36% to 39% over the past 12 months…
Scots sob as Irn-Bru brief goes south to Lucky Generals
Irn-Bru owner AG Barr has sparked something of a Scottish rebellion after confirming it has ended its three-decade relationship with…
Air Lingus jumps aboard Uncommon for global account
Irish national airline Aer Lingus is promising to connect with customers on a deeper, more emotional level following the appointment…
Getty and AP spearhead war on Govt AI copyright plans
The Government is facing a major backlash from major companies in the £100bn creative industries over its ambitious “AI Opportunities…
Tena and Bodyform owner Essity hires marketing chief
Global hygiene and health company Essity, whose brands include Tena, Cushelle, Plenty and Bodyform, has appointed a former Reckitt and…
Direct marketing booms as tech drives personalisation
The quest for personalised campaigns has seen direct marketing continue its impressive growth streak at the expense of main media…
Howden hires agency for data-driven rebranding blitz
UK high street consumer insurance specialist Howden Consumer & Local Commercial has handed the media business for a major data-driven…