Don’t let AI tools erase key marketing skills, CMOs told
Marketers must stop thinking about artificial intelligence as another tool in the martech stack and start thinking about the technology as…
advertising
Lack of brand action fuels warning over green squashing
Marketers are growing increasingly concerned about their companies’ willingness to engage in sustainability communications and fear the rise of a…
Havas bags €75m pan-Euro brief from Birds Eye parent
Nomad Foods, one of the largest frozen food companies in Europe which owns Birds Eye, Findus, iglo, Goodfella’s, Aunt Bessie’s…
Marketers feel the strain as workload goes through roof
Brand owners are piling ever more responsibility onto their marketing chiefs, with remits being expanded to cover areas including design,…
Rankin blames rise of AI as agency files for bankruptcy
The advertising business run by multi-award winning British photographer Rankin has been forced to file for bankruptcy amid claims that the…
Modern Citizens appoints top duo as CSO Gibson exits
Modern Citizens – the agency formed from the merger of Creature London, Positive London, and Positive Netherlands – has beefed up its…
Creature London to merge and rebrand Modern Citizens
Creature London, Positive London, and Positive Netherlands – which includes TikTok agency Dunkd – have joined forces and will rebrand…
Adland’s fossils accused of fuelling fossil fuel ad row
Advertising agencies stand accused of being stuck in the 1960s when it comes to climate change – “the era of…
Joan London hires four to senior team for growth spurt
Independent agency Joan London has made four new hires – including three senior creatives – as it continues its expansion…
Industry warns of impending doom over Scots ad cuts
The Scottish Government’s decision to scrap public service advertising for the rest of this financial year – as part of…