Tesco appoints duo to woo agencies for retail media blitz
Tesco is beefing up its retail media operation by recruiting two senior executives from Amazon and Pinterest as part of…
advertising
Hornby insists merger will create ‘WPP’s AI speedboat’
The&Partnership has become the latest agency to put AI at its heart by merging with sister media buying and planning…
Industry backs Labour plan to make arts open to all
The advertising and marketing industry has backed Labour leader Keir Starmer’s pledge to unleash a generation of creativity and make…
M&C Saatchi drafts in former C4 chief as group CEO
M&C Saatchi has confirmed that former Channel 4 chief marketing officer Zaid Al-Qassab has been recruited as group chief executive,…
M&C Saatchi raids WPP for CEO as revamp continues
M&C Saatchi has drafted in a new chief executive from WPP to succeed Camilla Kemp, who left 12 months ago,…
What’s in store for 2024…for customer marketing?
It’s that time of year. Festive functions, watching the temperature drop and the industry infatuated with Christmas TV campaigns and…
Former agency chief Taylor Tett to lead GREAT Campaign
The Government’s flagship trade and cultural promotion campaign has promoted the executive who led the successful rebranding of the GREAT…
Industry joins forces to agree standards for retail media
Marketing and advertising client body ISBA has launched the UK’s first “Responsible Retail Media Framework”, designed as a guide to…
Tesco woos brands with major ad platform expansion
Tesco is ratcheting up its retail media operation by expanding the range of onsite and in-store channels, offering new advertising…
RSPCA reunites with AMV 30 years after ‘pile of dogs’
The RSPCA has appointed AMV BBDO to spearhead a new marketing campaign which will aim to “rally humanity for animals…