Specsavers gets in bed with Elton John for global launch
Specsavers is launching a major integrated marketing campaign across YouTube, OOH, press, social and in-store to highlight its global partnership…
advertising
‘Monkey’ returns in first PG Tips ad campaign by NCA
Lipton Teas & Infusions brand PG Tips is bringing back “Monkey” in the first work by New Commercial Arts since…
Asda raids Morrisons to bring in new marketing chief
Asda has poached Morrisons chief customer and marketing officer Rachel Eyre – the former Sainsbury’s and Barclays executive – to…
Michel Roux cooks up Albert Bartlett Jersey Royals blitz
Albert Bartlett, which claims to be the UK’s largest potato grower, is launching the first major campaign in support of…
No brainer: Marketers urged to tap into neuroforecasting
Analysing brain activity can provide a more effective, accurate means for forecasting consumer decision-making and market behaviour than common conventional…
Global boosts TfL poster offer in major data-driven push
Media and entertainment group Global has launched its new eight-year advertising contract with Transport for London by ushering in what…
Bosses admit being too hasty in ditching staff for AI
Brand owners and their agencies are being warned to think twice before replacing staff with AI tools on the back…
Unicorn and Nessie star in Leith swansong for Irn-Bru
The Irn-Bru advertising and marketing account might be moving out of Edinburgh’s Leith Agency to London-based Lucky Generals but it…
Lipton picks independent to infuse growth for Pukka
Lipton Teas & Infusions fruit and herbal tea brand Pukka has appointed a new agency to run its global account…
The Kite Factory opens growth consultancy offshoot
Independent media agency The Kite Factory has launched a new growth consultancy designed to help brands overcome marketing complexity and…