Indian foodie brand Geeta’s picks agency for expansion
Geeta’s, the Indian food brand behind the Premium Mango Chutney, has appointed a new agency to deliver its mission to…
advertising
Madame Tussauds brings wax figures out for all to see
Madame Tussauds London, the 189-year-old wax figures museum, is using 21st century technology to encourage visitors to rediscover its allure…
Industry initiative aims to combat production pitch hell
Three key industry trade bodies have joined forces to try to improve the production pitch process, amid growing concerns over…
You muppets! Brands shun regions for Estuary English
Brand owners risk alienating huge swathes of the UK population by shunning regional accents in their radio and podcast advertising,…
Parkes quits Rapp to lead Wonderhood Studios CX team
Rapp UK chief strategy officer Caroline Parkes is leaving the agency to join Wonderhood Studios to head up a customer…
New campaign urges young voters to enlist three friends
A new campaign is being launched to mobilise the youth vote by urging young people to encourage three of their…
Cannes ’24: D’Ott-fuelled jolly or epicentre of creativity?
Another year, another Cannes Lions International Festival of Creativity has drawn to a close. Awards-wise, WPP regained the title of creative…
Advertising trust improves as young embrace industry
For the first time in a decade, advertising is no longer the UK’s least trusted industry, with both the Government and…
Atomic to fire up new strategy for Greater Anglia brands
Train operator Greater Anglia and its subsidiary Stansted Express are overhauling their marketing activity after reappointing integrated creative agency Atomic…
Industry professionals fear sector’s impact on planet
Advertising and marketing professionals not only suffer higher climate anxiety than the general public, they are also far more concerned…